After making that important decision to sell your property, one step towards selling it is coming up with
an advertisement. Nowadays, going online for property ads makes more sense than spending on
newspaper ads. However, with the huge amount of online property listings, your ad needs to stand out.
You need to remind yourself that it must be overwhelming for homebuyers to go through all the listings.
For sure, they have an idea of what they want and they would have devised some way to pay attention
only to those that resonate with their desires.
As such, your ad should carry enough information that a potential buyer needs, but at the same time
should not have information that would cause him to eliminate your property from being seriously
considered. The idea is to make your ad attractive for serious buyers to explore and find out more about
your property.
1. Be Direct
Keep your property listing short and direct to the point. This is the primary rule and it works. You need
to strike a balance on what to reveal and what not.
Do not reveal too much information that the public knows all about your property as unscrupulous
people can use your property information for their scams.
Buyers search within their price range and location. The selling price will immediately attract buyers to
your ad. Your ad’s first line should also include the location since buyers are likely to skim through
property listings looking for homes in areas they want to reside in.
To entice buyers to want to know more about your property, tell what most buyers will immediately
want to know: price, location, and the number of bedrooms.
2. Emphasize and downplay details
Use words and terms that will be picked up by search engines at the same time would distinguish your
property such as the zip code, street, and known landmarks. If there are famous or popular joints in your
area, use them to be more appealing. Provide the facts – even measurements need to be accurate.
Include in the ad any renovations or remodeling. Buyers prefer new over old properties at any time.
Getting a new kitchen or bathroom, is always appealing. Another example is that if you have an herb
garden in the backyard, you might want to mention that buyers can turn this into a lawn or patio
instead.
Emphasize other features like the driveway, fences, balcony, grills, store rooms, central air conditioning;
window treatments, antique or vintage feature, or any organized closets.
3. Choose well
When placing your ad, choose a real estate website that has a solid reputation for its property listings.
Do your research and see for yourself how they perform in a Google search. Are their ads in the first
page results? Top 10 results?
Get to know their word or character limit, the type of photo file they require, and the accepted file size.
Consider the loading time that a photo is opened. You may consider having fewer pixels just to reduce
loading time.
4. A picture is worth a thousand words
Placing an ad always means putting your best foot forward. No matter what content you use for your ad,
if you did not provide photos, your property listing weakens. Same as choosing the words used, and organizing the information revealed, and the pictures you add should work to your advantage and
should not be a set of photographs that function more like afterthoughts as they don’t add to the appeal
of your property.
You need not be a professional photographer, but you need to play with lighting, angles, focus, and
perspectives. Ask yourself what shots would best showcase the beauty of your property? Choose shots
that are flattering and would add value to your ad.
The key to an effective property listing is that it ropes in your viewers. And if they do make that call, and
the deal is in the bag, then you know that your ad did its job. It made searchers see the property for
themselves. Your searchers become your buyers.
Related Links :
Back To Home Advertise Your Real Estate Property with These Effective Tips 10 Tips On How To Renovate Your Home Like A Pro How Do I Prepare My Property for Selling?
